Million Signatures

Archive for July, 2009

Harvard Business School Press or HBSP is the publishing arm of Harvard Business School Publishing.  It is a not for profit organization and is an owned subsidiary of the well-respected and admired Harvard Business School.  The profits earned from the sale of its publications are used for funding research performed at Harvard Business School.

Harvard Business School Press is actually a large corporation that encompasses the group that publishes books often used in the Harvard Business School itself.  The sole shareholder of HBSP is the Dean of Harvard Business School.

Harvard Business School Press was founded in 1984, 76 years after the establishment of Harvard Business School.  Its main purpose is to publish and provide business books not only to its students but also to entrepreneurs and organizations.  Due to the high quality of its publications and the stringent standards it has maintained over the years, Harvard Business School Press has become a very influential force in the business world.  It is touted as one of the best sources of business ideas and has been involved in the implementation of many of the most prevalent business concepts today. Read the rest of this entry »

The Harvard Business School Publishing has been created as a non-profit organization that will publish products associated with the Harvard Business School. Some publications that this organization publishes include the notable Harvard Business Review, Harvard Business School Case Studies, and the Harvard Business Press. Each of these publications has their own target audience although these are mostly students and professional in the business field.

For example, the Harvard Business Review is the management journal wherein new business practices and trends are usually published. On the other hand, the Harvard Business Press prints out general interest book for students taking up business courses and professionals who want to learn more by reading books. Meanwhile, the Harvard Business School Case Studies was incorporated in 1994. Basically, this organization takes a deep look at different real-life situations in corporations around the world so that students will learn why these events have happened and analyze what they can do to prevent or imitate a similar scenario in the future. Read the rest of this entry »

Nowadays, brand recognition is very important in differentiating your product from the rest; this is where Harvard Business School Press change branding comes in. This organization can offer advices on how a business can establish a brand to have a great impact on the consciousness of the customers.

Choosing the suitable media from a variety of available mediums is very essential because right now, most customers already have an affinity to the brand they are using. If you are one of those brands, it is important for you to maintain this affinity even though you intend to change your corporate or product branding. On the other hand, if you are only starting out or if the company you work for is not that popular, it is important for you to change your image; one of your choices is to change your brand. Read the rest of this entry »